NEW YORK, NY | 2015 (PERMANENT BUILDING)
Samsung 837 is the company's flagship store in New York City. The space is designed to let visitors try out Samsung products, in an interactive way. With limited inventory on-site, sales are not pushed to guests. Permanent Interactive Elements:
Customer Care | Samsung Techies offer one-on-one, concierge-like service to help Samsung owners.
Screen & Main Stage | Considered the world’s largest multimedia display a giant digital screen is made from 96 55-inch visual displays, standing in front of a stadium-seating theater
The Gallery | A space that features regularly commissioned technology-based art installations.
VR Tunnel | The experience features ongoing curated content around themes like travel, sports and family, or special events like festivals, sports and music, and demonstrations on Samsung’s Gear VR including a 4D VR experience.
Studio | The visually stunning, open radio, music and DJ studio, encased in a see-through cube, serves as an interactive hosting space for radio and podcast curators, DJ sets, live recordings, celebrity interviews and more.
Kitchen | A next-gen culinary environment with chef demonstrations of new Samsung technology, workshops and cooking showcases.
Living Room | Consumers can experience Samsung technology and signature services in a smart home environment, as well as enjoy hosted activities, and more.
B2B Experience | A state-of-the-art executive briefing center designed to deliver curated and customized experiences for the B2B community.